For the Love of Local, Office National Brings Back Its National 'Vocal Your Local' Campaign
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An exciting time lies ahead as we launch the 'Vocal Your Local' national campaign again! This is an incredible opportunity for us at the Support Office, our Members, and our suppliers to highlight and uplift local businesses. The campaign aims to spotlight some of our locally loved suppliers while ensuring our customers get the best deals on an amazing selection of products.
What is 'Vocal Your Local'?
If you are reading about 'Vocal Your Local' for the first time, here is why it matters, our Members, their customers, and the communities they support. Our official trademark slogan, Think. Shop. Support Local., embodies this philosophy.
This is just the beginning! To stay updated on all campaign activities, so be sure to keep an eye on our website and social media platforms.
Our Office National model is distinct—it allows small businesses to operate independently while benefiting from the support of a strong and trusted brand. Many of our Members have had their stores for a very long time and have had a strong and growing passion for the industries, the people and those they serve
The choice to support and buy locally stimulates the economy, creates jobs, and promotes sustainable economic growth. Globally, in countries such as the USA small businesses account for nearly half of all economic activity. Back home, SMMEs contribute approximately 22% of total business turnover, estimated at R2.3 trillion. This presents vast opportunities for expansion and economic progress. In 2019 alone, small businesses created a record-breaking 10 million jobs, (Nedbank, 2024).
Beyond the Campaign – Your Role
'Vocal Your Local' is more than an annual campaign; it’s a movement. Every purchase you make at Office National contributes to something bigger—supporting businesses that, in turn, support communities.
Local businesses are the heartbeat of our towns and cities. They bring unique products, personalised service, and a genuine passion for what they do. By choosing to support them, you’re fostering innovation, preserving community character, and investing in a future where small businesses can succeed. That’s the power of Thinking, Shopping, and Supporting Local.
Every rand you spend is a vote for the kind of world you want to live in. When you buy from local Suppliers, you're not just making a purchase—you’re making an impact. You’re keeping money circulating within your community, helping local businesses thrive, and creating jobs for friends and neighbours. Your support doesn’t just help a business; it helps a family, a dream, and an entire community grow. Let’s vocalise our local and make a difference together.
Last but not least- let's get the campaign energy started, with only a month to go; we want to hear from you! How do you support local businesses? Share your pictures with us on social media using #VocalYourLocal, and let’s create a buzz around supporting local suppliers and community businesses. Show us how you #VocalYourLocal by using the hashtag and tagging us on all our platforms.
To read more about the Think Shop Support Local trademark click here.
#VocalYourLocal #SupportLocal #CommunityFirst
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